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The Creators Market is where the stickers you have to buy come from, as opposed to the “sponsored stickers” given away freely by retailers and service providers in exchange for “friending” them on Line. Anyone with a bit of talent and imagination can become a creator, and their work is sold for between Bt30 and Bt60 per set, split with the company. “Creators Market stickers first appeared in Thailand in 2014 and we now have around 46,000 sets, created by more than 120,000 Thais,” Kanop said. “They’ve generated Bt400 million in revenue in the past three years. It can be a promising career for anyone with good ideas!” Cathaleeya Vankaew didn’t expect her “Circle Dukdik” stickers to be a hit, but she’s now the No 2 Thai creator by sales and was recently named Best Newcomer in the business. Saying she’s “too lazy” to draw complicated figures, Cathaleeya keeps things simple and adds a sarcastic message – the same sort of cutting remarks she says to her friends in person. “I didn’t ever think they’d become so loved by so many people.” But the often-biting messages are best kept between close friends, she laughs. The first set came out last October and another in December and both earned monthly “Rising Star” awards. Editions 3 and 4 appeared this year and were quickly upgraded to “official” sticker status. “As long as I’m single I can earn a living selling stickers,” Cathaleeya said. “I love doing it part-time, and I get inspiration from my colleagues at the animation firm where I work.” All those cute kittens posted on the social media drove a Taiwanese creator who calls himself Mochi Dad to invent the stubborn, chubby “Haughty Smelly Cat”.
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